Industry Background
（1）Ford China Motor Corp. Ltd（ford）
Ford China Motor Corp. Ltd will host Ford brand introduction activity
to celebrate its 100th anniversary in June, 2003. Meanwhile the car
channel of Netease.com will launch a Ford brand history exhibition in
its pages. Netease.com is the third biggest listed web station in China
and its stocks are well received by Nasdaq of U.S.. Beijing Chuangshi
Classical PR Planning Center is responsible for the plan of the activity.
（2）Daimler-Chrysler China Investment Corp. Ltd（Benz）
Hong Kong International Car Fans Institute, the biggest institute in
sense of car model collection, held the first car model knowledge contest
jointly with Mercedes-Benz China Corp. Ltd in Jan. 2003. This is the
first time that China mainland held car culture contest of this kind
and it is also the first time that Mercedes-Benz sponsored car culture
contest in Asia. The activity was planned by Beijing Chuangshi Classical
PR Planning Center.
（3）Information collection and compilation for foreign auto companies
Beijing Chuangshi Classical PR Planning Center is providing daily news
collection for foreign auto companies starting from Dec. 2002. The center
has professional auto English majors and information compilation staff.
（4）GM China , Toyota China Investment Corp. Ltd, etc.
(GM、TOYOTA)
Northern Auto Trading Market, the earliest auto market of Beijing, held
the first exhibition of 100-year history of main auto brands sponsored
by GM, VW, DCX, Toyota, Ford, Fiat and Renault in June, 2002. Renault
did not take part in the Beijing International Auto Show of that year,
but choose new models to debut in the history exhibition. GM sent officials
from Shanghai to cut the ribbon at the opening ceremony. Chinese media
said that the exhibition filled in gaps in learning the history of auto
brands for Chinese people and that Beijing Auto Show should add extra
exhibition halls to introduce brands history. Beijing Chuangshi Classical
PR Planning Center was responsible for the exhibition which was highly
praised by foreign carmakers.
（5）Italian Fiat (Fiat Auto)
Exhibition of Fiat series planned by Beijing Chuangshi Classical PR
Planning Center was held in April 2002. This is the first time that
Fiat made all series debut and test drive in China since the brand came
to China 10 years ago. Meanwhile Beijing Chuangshi Classical PR Planning
Center planned and carried out the first Sienna delivery ceremony and
on-line order. More than 800 cars were ordered in a week in this way
and broke a sales record.
（6）First National Sedan Exhibition
Beijing Chuangshi Classical PR Planning Center planned and sponsored
Northern Auto Trading Market to launch the first national sedans exhibition
on May 2002. 125 sedans from twenty-five national brands were debuted
in the exhibition. The exhibition also initiated car conduct arts pose
and the biggest solid platform in China which covered a space of 4,000
square meters.
（7）Cool Cars Show in Beijing
The first Cool Cars Show was held successfully in Beijing in March,
2002, which was planned by Beijing Chuangshi Classical PR Planning Center.
50 tuned SUVs from 6 auto tuning clubs took part in the special auto
show. More than 10,000 audiences watched the show.
（8）Honesty & Trust Index of auto market
Honesty & Trust Index of auto market initiated by Beijing Chuangshi
Classical PR Planning Center was launched in Northern Auto Trading Market
in March, 2002. After the operation for one year, the index has become
the model of Honesty & Trust Project of Beijing Industrial and Commercial
Bureau and is spreading to the national auto industry.
（9）Introduction to the manager (Willy Xie)
Willy Xie, general manager of Beijing Chuangshi Classical PR Planning
Center, CEO of WWW.sinocars.com.cn and WWW.SinoAutoTV.com.
Willy has been engaged in news media for 15 years and acted as an editor
in international department of Science &Technology Daily and social
life department of Beijing Evening Paper. He devotes himself in the
socialization and network of auto news and is particularly skillful
in the plan and writing of social activities. Willy was invited to more
than 10 countries and works as column writer for many domestic and overseas
media. He is quite sociable and is known by industry insiders for his
humors.
------------------------------------------------------------------------
CEO&总裁：Willy Xie
主编：Jerry Liu
市场&创意总监：Gary Zhao
内容总监：Shirley Tao
技术总监：Richard Niu，Harry Xie
